When you walk through the door at Olive Young, the first thing that catches your eye is a big box with a ribbon on it. Travelers grab it right away, thinking, "This must be Korea's most popular skincare set." But actually, that box isn't meant for tourists. ## Why is it so big and fancy? During holidays like Chuseok or Lunar New Year, Koreans give gifts to their parents or elders. At times like this, how big and pretty the wrapping is tends to be seen as a reflection of how much you care. That's why brands make these big ribboned boxes only during this season and stack them in front of the shelves. This is why you see so many of these boxes when you visit Olive Young in September and October. ## Opening up the box When you actually open the box, you'll find just a mini-size lotion and a few sample-size ampoules scattered inside. Often, more money goes into the box, ribbon, and paper packaging than into the contents themselves. It's really just the same individual products they normally sell, prettily bundled together, so it's not even a particularly great combination. ## Here's what travelers should do Just window-shop the holiday gift set displays, and look for the same product sold individually on the shelf next to it or in the back. If you compare the price tags, individual items are much cheaper.